By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854
Roaring Fork Agency Partners with Design LA to Bring Bold Brand Partnerships to the 2026 Edition
At the Roaring Fork Agency (RFA), www.roaringforkagency.com, we believe design isn’t just how something looks — it’s how it lives. It’s culture, creativity, and connection. That’s why we’re proud to announce that RFA is partnering with Design LA to lead sponsorship and brand partnerships for Design LA 2026, taking place March 2–5, 2026, throughout Los Angeles.
Design LA: The Heartbeat of West Coast Creativity
Design LA is more than an event — it’s a creative movement that unites Los Angeles’ design districts and champions the businesses that shape them. It connects the global design community to LA’s most compelling destinations — from storied showrooms to bold new studios — showcasing the city’s unique blend of heritage, innovation, and cultural influence.
Mission
Design LA unifies the city’s design districts and champions the businesses that define them. As a trusted, year-round resource, it connects the global design community to LA’s most compelling destinations. In a world where designers can shop anywhere, Design LA makes the case for starting here.
Vision
Design LA envisions a city recognized not only as a destination but as the essential hub for art, design, and innovation. By amplifying the unique character of LA’s design neighborhoods and honoring the legacy of visionaries like Billy Baldwin, Tony Duquette, and the Ferus Gallery, Design LA embraces both the storied past and forward-thinking spirit that define California design. It’s a place where anyone can arrive with an idea and build something extraordinary — and Design LA is the gateway to that creative possibility.
Who Attends Design LA
Design LA draws an extraordinary audience — the people who set trends, shape spaces, and influence what design means today.
Attendees by Profession:
51% Designers & Architects
24% Design Brands
10% Press & Media
7% Sales
6% PR & Marketing
2% Developers
This collective represents a $35 billion design economy powered by more than 128,000 professionals. It’s the intersection of artistry, innovation, and industry — where design meets opportunity.
Legends: The Premier West Coast Design Event
At the center of Design LA is Legends, the premier West Coast design event and one of the most anticipated gatherings in the global design calendar. Legends brings together top designers, architects, brands, media, and tastemakers for a week of panels, parties, and creative activations across Los Angeles’ most iconic design districts.
2025 by the Numbers:
800+ Attendees
4 Days | 70+ Legendary Events
12+ National & International Media Partners
15 Million Combined Media Reach
2.5 Million Social Impressions
89,000 Engagements
16+ Custom Sponsor Activations
13+ Editorial Voices
Legends 2026: Exploring the Hidden Stories of Design
LEGENDS / March 2–5, 2026
The 2026 Legends theme invites the design community to explore the unseen inspirations, processes, and collaborators that shape exceptional interiors. From artisan craftsmanship to architectural nuance, this year’s programming will reveal the hidden stories that define great design — celebrating the journey as much as the finished work.
Sponsor Benefits
Content-rich alignment with creative professionals
Storytelling opportunities around process, partnership, and behind-the-scenes artistry
Natural fit for categories such as:
Travel — creative journeys and destinations
Automotive — performance + design
Credit Cards — access + exclusivity
Real Estate — behind luxury properties
2026 Living Legend: Joel Chen
Each year, Design LA honors an individual whose work embodies creativity, perseverance, and influence.
For 2026, Design LA proudly announces Joel Chen, founder of JF Chen, as the Living Legend honoree.
“JF Chen is not merely a showroom but a chronicle of humanity’s artistry, curated by a compassionate eye. It’s the journey of Joel Chen himself — a man who has devoted his life not just to acquiring beautiful things, but to understanding their soul and ensuring their story continues to enchant others.”
— Philip Stites, Design Los Angeles Board President
A self-taught collector and dealer, Joel Chen built his legacy on instinct and passion. His renowned JF Chen galleries helped establish Highland Avenue as a design destination, and his lifelong dedication to connecting rare objects with creative spaces continues to inspire generations. This honor celebrates both his extraordinary collections and his unwavering commitment to design excellence in Los Angeles and beyond.
Sponsorship Opportunities
Design LA welcomes both endemic and non-endemic sponsors. Legends has a proven track record of partnership with travel, lifestyle, and financial-services brands seeking meaningful connection with design-conscious cultural leaders.
PRESENTING SPONSOR — $100,000
Brand Visibility
“Presented by [Sponsor Name]” integrated into event title
Marquee logo placement at entrances & check-in
Premium visibility across print, digital & press assets
Featured in national media (AD, Elle Decor, NY Times, LA Times, C Magazine)
Prominent presence on Design LA website
On-stage acknowledgment throughout week
3 dedicated social media features + taggings
Dedicated sponsor email to Design LA list
Experiential Access
Host one exclusive event at CHIEF (venue fees waived)
Custom branded activation or pop-up
Distribute branded collateral during Legends
50 VIP passes + reserved seating
VISIONARY SPONSOR — $75,000
Visibility
Premier logo placement across all assets
Inclusion in press outreach & listings
Dedicated social media feature + group posts
Recognition in remarks & slides
Company profile on Legends website
Experiential
Host exclusive event at CHIEF (venue fees waived)
Custom activation or branded space takeover
30 VIP All-Access Badges
CULTURAL PARTNER — $50,000
Recognition
Logo on event signage, website, print & digital promotions
Inclusion in sponsor email blast
Group social media feature
Company profile on website
Experiential
Co-host or sponsor a Legends event (panel, lunch, cocktail)
Branded collateral distribution
20 VIP All-Access Badges
OPENING NIGHT PARTY SPONSOR — $30,000
Be front-and-center at the week’s most anticipated celebration.
Includes:
Naming rights: Legends Opening Night presented by [Brand]
Prominent signage & branding at CHIEF
Logo on invitations, event maps, and social promotion
Mention in opening remarks and press materials
5 VIP Invitations for your team and guests
The design industry’s most influential voices — all in one room, with your brand setting the tone for the night.
SPIRITS PARTNER — In-Kind Product Contribution (Value ≈ $30,000)
Fuel the energy of Legends’ signature gatherings, from Opening Night to daily CHIEF events.
Includes:
Product placement and branded bar presence
Logo on event signage, menus, and social highlights
Mentions in Legends eblasts and recap
4 All-Access Invitations for your team
A sophisticated audience of designers, architects, editors, and tastemakers will raise a glass with your brand at the center of it all.
DIGITAL EXPERIENCE SPONSOR — $25,000
As the exclusive Digital Experience Sponsor, your brand powers the Legends registration site and app — the hub every attendee uses before and during the event.
Includes:
Naming rights: Legends 2026 App presented by [Company Name]
Branded splash screen & rotating banner
Logo on registration site & emails
2 sponsored push notifications during Legends week
Logo on digital badges & printed program
Post-event analytics report
Host a Digital Lounge at CHIEF for check-ins and charging
DESIGN PARTNER — $25,000
Includes:
Featured activation or event integration at CHIEF
Logo on Legends materials
Dedicated Instagram post + newsletter feature
5 All-Access Passes
Option to host a private designer gathering
CULTURAL COLLABORATOR — $25,000
Includes:
Sponsored content across Design LA social & newsletter
Invitation to participate in a panel or discussion
Inclusion on Legends map & signage
Logo on website & step-and-repeat
5 All-Access Passes
COMMUNITY PARTNER — $25,000
Includes:
Branded lounge or coffee bar at CHIEF
Logo on hospitality signage
Feature in “Behind the Scenes” digital recap
5 All-Access Passes + priority event invites
CREATIVE ALLY — $15,000
Includes:
Shared activation or co-branded event
Logo on Legends website & social credits
2 All-Access Passes
Inclusion in sponsor highlight post
VISIONARY PATRON — $15,000
Includes:
Recognition in press and editorial partner materials
VIP access for executives
Custom visibility opportunities
2 Legends Passes + year-round Design LA membership benefits
RFA’s Role: Connecting Brands and Creativity
As Design LA’s sponsorship partner, Roaring Fork Agency will bring brands into the creative fold through thoughtful, experiential activations that feel organic and inspiring. RFA will focus on partnerships that tell stories — about innovation, process, and people — rather than transactions.
We believe the best sponsorships don’t interrupt creativity; they become part of it.
Looking Ahead to Design LA 2026
Design LA 2026 will be the most ambitious edition yet — expanding across more venues, events, and creative disciplines than ever before. With the Legends 2026 theme, the Living Legend honor for Joel Chen, and a full spectrum of sponsorship opportunities, this year will celebrate what makes Los Angeles the beating heart of global design.
If you have any questions about Sponsoring the Design LA reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com
👉 Learn more about Design LA at www.designlosangeles.org
👉 Explore partnership opportunities at www.roaringforkagency.com
If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:
paul@roaringforkagency.com
415 730 - 4854
Aspen, Colorado
Tiburon, California
Incline Village, Nevada
Santa Monica, California
Newport Beach, California
Twitter - @RoaringForkAgcy
