By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854
The Roaring Fork Agency (www.roaringforkagency.com) is excited to announce its new role in securing corporate sponsorships for World Speed Motorsports (www.worldspeed.com), headquartered at the iconic Sonoma Raceway in Sonoma, California. As one of the premier organizations in professional racing, World Speed Motorsports competes in the highly prestigious F3, F4, and Lamborghini Super Trofeo racing series. This partnership opens the door for companies to expand their brand and presence across America and internationally by aligning with a top-tier racing organization. Sponsorship opportunities provide businesses with the chance to showcase their brand to a vast, enthusiastic motorsports audience, offering unparalleled visibility in both the U.S. and global markets.
Through this collaboration, Roaring Fork Agency is creating tailored sponsorship packages that allow companies to gain exposure through a variety of channels, including race car branding, media coverage, and on-site activations at major racing events. As World Speed Motorsports competes in some of the most exciting and competitive racing series, sponsors will benefit from high-impact visibility and association with speed, innovation, and performance. These sponsorships are ideal for businesses looking to engage with diverse and passionate audiences while building their reputation in new and dynamic markets.
In addition to brand expansion, corporate sponsorship with World Speed Motorsports offers unique opportunities for employee wellness and reward programs. Companies can use this partnership to inspire and reward their teams with access to exclusive events at World Speed Motorsports' headquarters at Sonoma Raceway. Employees can enjoy behind-the-scenes experiences, meet the drivers, and even participate in trackside activities, fostering a sense of excitement and team spirit. These immersive experiences are designed to motivate employees, boost morale, and create lasting memories that promote a culture of recognition and reward within the company.
Moreover, sponsors can entertain key clients at races across the U.S. and the world, offering them VIP access to world-class motorsports events. From luxury hospitality suites to trackside views and pit lane tours, corporate guests will enjoy the thrill of the race while networking in an exhilarating and exclusive setting. Whether at the Sonoma Raceway headquarters or at racing events across America and beyond, this sponsorship allows companies to create unforgettable client entertainment experiences, strengthen relationships, and make a lasting impression.
By partnering with Roaring Fork Agency and World Speed Motorsports, companies can achieve both internal and external growth—enhancing employee wellness and client relations while simultaneously expanding their brand's reach in the fast-paced world of motorsports.
Below is some more information about World Speed Motorsports and you can find lots more info at the WSM website – www.worldspeed.com
Founded in 1991 WSM, has supported drivers in Formula and Sports cars ever since. WSM has competed in Formula Mazda, Champ Car Atlantic, F2000, Formula Renault, Pro Formula Mazda, F4, and Porsche GT3 Cup. World Speed Alumni are in IndyCar, NASCAR, IMSA, World Challenge, and many other series around the world. World Speed Motorsports has earned a reputation as the “go to” company for drivers that demand real solutions and results. The team is capable of providing every type of service a race car, and a driver could need.
World Speed Motorsports is fueled by World Speed Incorporated
The core executive team at World Speed Incorporated has a cumulative 80 years of spec formula racing car experience both in the racing school world as well as in various pro racing series. World Speed Inc. is a complete racing eco-system that includes manufacturing, race promotions, driver training and development, and race team management.
World Speed Motorsports is focused on:
– Grooming professional racers
– Turning enthusiasts into race car drivers
– Securing and promoting racing events
– Designing, manufacturing, supporting, maintaining, and supplying all the things necessary for race cars and drivers
World Speed Motorsports Mission Statement & Core Values:
– To do the right thing in all things.
– To fulfill the visceral love people have for speed, competition, and technology.
– To be the best run and operating business in the racing world.
– To have a positive effect on the world that we live and work in.
The racing team branch of the corporation, World Speed Motorsports, has been victorious in Formula Atlantic, Formula Mazda, FormulaSPEED, Open Class Formula S, Prototypes, Pro Formula Mazda, F4, and Formula Renault.
World Speed Racing Is A Leader in Diversity and Inclusion
In addition to being one of the winningest racing teams in racing world, World Speed Racing, located in Sonoma, California, is a champion of diversity, both within its organization and the broader racing world. The team actively recruits talent from all walks of life, ensuring its racing teams and drivers reflect the rich diversity of the community. World Speed Racing empowers individuals of different backgrounds by providing equal opportunities for drivers, engineers, and staff, fostering a culture of inclusion at every level. Through partnerships, scholarships, and outreach programs, the organization is dedicated to breaking down barriers in motorsports, helping underrepresented groups not only find a place within the racing world but also thrive as leaders and innovators on the global stage.
World Speed’s Commitment to Diversity Continues to Drive Progress in 2024
Lyn St. James Tests at Sonoma Raceway with World Speed Motorsports
The Roaring Fork Agency has put together a number of different Sponsorship Packages for World Speed Motorsports which we can tailor to any company or situation dependent upon what the Sponsoring Company is looking to achieve with its Partnership and Investment with WSM. Some example of the Sponsorship Opportunities that the Roaring Fork Agency is now offering for WSM are below >
2025 Sponsorship of WSM Super Trofeo Lamborghini Racing Team for All Events and Races (see 2025 Racing Schedule below)
Sponsorship Benefits extend way beyond Branding Company Branding on the Race Team across the entire World Speed Motorsports organization and media assets include primary Company + Logo as Primary Sponsor of Lamborghini racing team for the 2025 Season
PLATINUM PARTNERSHIP - PRIMARY RACE CAR TEAM Sponsor of Lamborghini Super Trofeo Car for 2025 Season
$400,000 + $100,000 estimated Activation for Full Season of Races
Fun: Six VIP Tickets at every event (36 total) Value if you could purchase (you can’t) is $36,000. Each VIP receives event General Admission, VIP Lamborghini program, all weekend hospitality, team access, garage tours, Lamborghini rides, etc.
Activation: Track Days behind the wheel, company headquarter visits, race simulator contests, employee rewards, customer experiences, event tour guides, race cars for trade show displays, race shop tours, and national contests would be developed using the activation funding. To best develop that plan, World Speed would need to know what the company’s overall marketing goals and targets might be. There are lots of very cool ways to activate this!
Signage: Your company's logo will be featured on the majority of both sides of the racing car, the driver’s suit, and the team’s transporter. The transporter travels thousands of miles across the country each year. The races are broadcast (and re-broadcast) across a variety of channels. Your logo and company will be getting a lot of exposure.
Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels. WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives. The car would be referred to as the World Speed / Brand X Lamborghini in press and live footage. would work with your marketing team on messaging and graphics that make the most sense for your objectives.
GOLD PARTNERSHIP
$125,000
Fun: Six VIP Tickets at every event (36 total) Value if you could purchase (you can’t) is $36,000. Each VIP receives an event General Admission, VIP Lamborghini program, all weekend hospitality, team access, garage tours, Lamborghini rides, etc.
Signage: Your company's logo will be featured on the hood of the racing car, the driver’s suit, and the team’s transporter. The transporter travels thousands of miles across the country each year. The races are broadcast (and re-broadcast) across a variety of channels. Your logo and company will be getting a lot of exposure.
Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels. WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives.
SILVER PARTNERSHIP
$50,000
Fun: Three VIP Tickets at every event (18 total) Value if you could purchase (you can’t) is $18,000. Each VIP receives an event General Admission, VIP Lamborghini program, all weekend hospitality, team access.
Signage: Your company's logo will be featured on the lower rear wing of the racing car, the driver’s suit, and the team’s transporter. The transporter travels thousands of miles across the country each year. The races are broadcast (and re-broadcast) across a variety of channels.
Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels. WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives.
BRONZE PARTNERSHIP
$30,000
Fun: Two VIP Tickets at every event (12 total) Value if you could purchase (you can’t) is $12,000. Each VIP receives an event General Admission, VIP Lamborghini program, all weekend hospitality, team access.
Signage: Your company's logo will be featured on the car (bumper sticker size - both sides) The races are broadcast (and re-broadcast) across a variety of channels.
Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels. WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives.
If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:
paul@roaringforkagency.com
415 730 - 4854
Aspen, Colorado
Tiburon, California
Incline Village, Nevada
Santa Monica, California
Newport Beach, California
Twitter - @RoaringForkAgcy
