By Paul Birdwell (paul@roaringforkagency.com)

Proving that there are all kinds of ways for companies to do sponsorship and raise their brand awareness in the process New Balance will again sponsor snow removal along the Charles River in Boston this winter…

New Balance Will Sponsor Snow Removal Along the Charles River, Nate Boroyan, BostinInno.com

“New Balance has renewed its sponsorship agreement for a fifth consecutive season with the Department of Conservation and Recreation (DCR), with the hopes of ensuring pedestrian paths along the Charles River are safe and clear this winter.

Thanks to the renewed agreement with the DCR, New Balance will help fund snow removal efforts along the 17-plus mile path, stretching from the Museum of Science in Cambridge to Watertown's Galen Street Bridge.

“Providing four-season access to the Charles River Basin for runners and walkers is a crucial priority for DCR, and the support of New Balance to enhance DCR park users’ experience in this area supports this mission, and showcases the ways DCR and the business community can work together," DCR Commissioner Jack Murray said in a statement.

Snow removal, itself, will be performed by the DCR within 24 hours after a storm has run its course. The New Balance sponsored clearing is scheduled to begin with the next storm (see: outside your window).

"As a Boston-based company, we understand the importance of training through the winter for early spring racing events," New Balance President and CEO Rob DeMartini said in a statement. "This program helps ensure that athletes can continue to train year round."”

The great thing about this New Balance snow removal sponsorship is that it engenders a lot of positive news coverage….

Running the Charles River Paths This Winter? This Boston Company is Footing the Plowing Bill, Alex E. Weaver, BostonInno.com

….and will only cost New Balance a reportedly…

$20,000!

Brilliant and a Win-Win Sponsorship Deal for Everyone!

New Balance – www.newbalance.com

If you have any questions about event sponsorship or venue naming rights contact the Roaring Fork Agency at:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada