By Paul Birdwell (paul@roaringforkagency.com)
One of the largest banks in America, Regions Financial, based out of Birmingham, Alabama believes in the value and return on investment in sponsorship as detailed in a recent al.com news story:
Why does Regions sponsor sports? It’s the return on investment, Alex Walsh, al.com
“Regions Financial Corp. (NYSE: RF) knows it's in a unique position in Birmingham, and in Alabama.
As the only Fortune 500 company in the state's largest metro, Regions finds itself in a symbiotic relationship with the Magic City. "When our community succeeds, we succeed," explains Scott Peters, a senior executive vice president with the company and Regions' head of corporate marketing.
In other words, when the Birmingham area receives positive attention, Regions stands to gain. That's part of the motivation behind Regions' sports sponsorship efforts, Peters explains.
Three major partnerships highlight Regions' sports involvement. Most fresh on many Birminghamians' minds is perhaps the Regions Tradition, which ended Sunday. There's baseball -- Regions Field is the increasingly-popular home venue for Birmingham's Barons. And Regions is the official bank of the Southeastern Conference, perhaps the most significant partnership of the set.”
Yes, sponsorship works for companies looking to drive their brand forward and Regions Financial is a great example of a company that is using sponsorship to grow their business and reach more consumers in the marketplace.
Regions Financial – www.regions.com
Regions Tradition – www.regionstradition.com
Regions Field – www.regionsfield.com
Regions Financial and the SEC Conference – www.regions.com
If you have any questions about event sponsorship or venue naming rights contact the Roaring Fork Agency at:
paul@roaringforkagency.com
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